LA Fashion Week Pop Up Press Release

Never-before Displayed Design Collection of
High-Fashion Custom Jewelry For Everyday Wear

RED BANK, NJ, October 25, 2016Oriana Lamarca, an international designer of one-of-a-kind semi-precious gemstone bracelets and necklaces, showcased her Fall Collection at an LA Fashion Week Pop-Up Shop on October 16- 17, 2016. Oriana’s Fall Collection is based on the hottest new Pantone colors for this season. The collection of colorful, stackable bracelets, as well as a new line of velvet chokers are a compliment to the Arm Party style that has become her signature and sparked the hastag #addictedtoarmcandy. Oriana started Oriana Lamarca Designs in 2011.

This two-day event, held during LA Fashion Week, is where consumers can shop designer brands, meet celebrity guests, industry professionals and be exposed to the latest trends. The annual event is hosted by LOOK Los Angeles and AMCONYCShowroom, located in the heart of Melrose Place, at 8422 Melrose Place, LA, CA 90069.

Oriana’s line is inspired by her travels around the world and each of her collections are based on the vibrant, bold colors of the places she visited. “I wanted to recreate the beauty I witnessed in my travels in the jewelry I was designing,” commented Oriana Lamarca. The colors used include, the black lava inspired by Mt. Etna in Sicily, the turquoise and sea foam jade inspired by the Caribbean Sea, and the contrast of the lapis colored deep blue water against the white jade of the white concrete buildings characteristic of Greece. 


Oriana kept travel in mind when designing her distinctive collection. The bracelets are chic and fun enough for a day at the beach, but bold enough for an elegant evening affair. According to Oriana the armparty color palette also serves as the perfect base to plan for travel. “Stick to pieces that work with your #armparty collection and you will find that packing is much easier” said Lamarca. 


“The jewelry you wear should make you feel unique and, at the same time, communicate your personality with elegance and sophistication,” continued Lamarca. Her first collection of one-of-a-kind, stack-able bracelets and coordinating necklaces quickly became fashion favorites and led to her launching her online boutique almost two years ago. 


Oriana Lamarca Designs features an array of stack-able bracelets, velvet chokers, lariat necklaces, as well as rings and earrings. The collection includes bracelets for both women and men as well as a line of “Mommy and Me” matching bracelets. 


The Oriana Lamarca Designs Collection is available online at and at fine retailers like Wisteria, Shop Pray Love, Cavalihno and other fine retailers throughout New York and New Jersey. 


About Oriana Lamarca Designs 


Oriana Lamarca Designs is headquartered in Red Bank, NJ. A background in international business and a career in the tile and stone industry fueled Oriana’s passion for natural gemstones. Oriana also drew inspiration from living and traveling throughout Europe and the Caribbean by absorbing the colors and culture of her native Sicily and other worldly destinations. The collections feature an array of semiprecious gemstones and unique color combinations. Her bracelets are now seen on socialites and celebrities, such as Teresa Giudice of Bravo’s hit series: The Real Housewives of New Jersey. The collection includes designs for women's armcandy, men's armcandy, rings, earrings, chokers, necklaces, accessories and leather cuffs. For more information, or to order online go to



Robin Carley: 973-513-3352